RimmelLondon KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz

My eyelashes are already naturally pretty long and so all I wanted was a mascara made with safe ingredients that will make my blonde lashes noticeable. This product does the job. As soon as water makes contact with my face it starts to run so +/- there: easy to remove, but not good with your sweat or cry.

I’ve been trying different non toxic mascaras and so far two of the ones I tried both flaked, and were a little clumpy, I’m trying this one out. So far so good, no flakes. I didn’t want to get it initially because it was water proof but it doesn’t seem like it is, it comes off easily. Also didn’t want to get because it was black brown but it’s still dark enough on my dirty blonde eyelashes.

Much better quality than I expected for a natural mascara. It was a nice surprise and I'll buy it again!

Skeptic of trying another mascara, hoping for no clumps, no messes etc. Have used super high-ends with major disappointments along with highly advertised mid-brands. Of course Rimmel has a great rep but I was so pleased to find this mascara more than met my hopes. Not a fan of brown-black but goes on a a rich dark color. No clumps no messes no blobs of mascara in many applications. Super easy to remove-a Rimmel convert here.

It's great to find a vegan friendly cosmetic. I am happy with this eye liner.

Nice but definitely flakes as the day goes on. Doesn’t irritate my eyes which is good though.

Doesn't smear.... doesn't hurt my eyes.

This is my second attempt at writing a review because Amazon refused to publish my first one for some reason. I wish I would have had something on us to read before I bought it! All I said is it was a very disappointing product that clumped and flaked off your eyelashes onto your skin. I cannot recommend this and I threw it in the trash. It wasn't worth me sending it back. We'll see if this gets published!